Subaru of Pueblo are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru of Pueblo, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Pueblo, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Pueblo dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
PAWS For Life
Arbor Day Foundation
Adopt a Classroom
Operation Warm
Leukemia & Lymphoma Society
Love Promise Stories from Subaru of Pueblo
Subaru and Subaru of Pueblo believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Pueblo D60 Back to School Bash - Xavier M
Our second annual Back to School Bash was a smashing success! At the heart of this celebration was a simple but powerful goal: helping every D60 student start the school year ready, confident and empowered to learn. We are incredibly grateful to community partners like Subaru of Pueblo, whose generosity helps remove barriers for families by providing essential school supplies and ensuring students have the tools they need to succeed. Their support is more than a donation—it is an investment in our students and a reminder that when our schools, families and community come together, we can make a meaningful difference. Because of partners like Subaru of Pueblo, students can walk into the new school year feeling prepared, supported and ready to learn.
Supporting Patients Inside and Outside the Hospital - Lauren S
Through the Subaru Loves to Care® initiative, Subaru of Pueblo partnered with Blood Cancer United and Rocky Mountain Cancer Centers to support patients facing cancer with comfort, encouragement, and hope. On June 25th, representatives from the dealership personally delivered blankets and messages of hope to patients receiving treatment. The donations were met with appreciation from patients, caregivers, and hospital staff, all of whom recognized the meaningful impact these simple acts of kindness can have during treatment. Hospital teams shared their gratitude for the ongoing partnership, noting that these deliveries help create moments of positivity and reassurance for patients and their families. Community support plays an important role in helping individuals feel connected and encouraged throughout their cancer journey. In addition to supporting patients through this special delivery, Subaru of Pueblo will also support the Blood Cancer United Urgent Need Program – Pediatric, Adolescent and Young Adult Fund, which will provide blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, and other everyday necessities. This support helps ease some of the financial burden that often accompanies a cancer diagnosis, allowing patients and families to focus on their health and well-being. Blood Cancer United is deeply grateful for Subaru of Pueblo's commitment to supporting patients both inside and outside the hospital setting. Their generosity helps provide comfort, hope, and critical assistance when it is needed most. Featured is our 2026 Honored Hero, Aiden who was diagnosed with acute lymphoblastic leukemia (ALL) at just four years old. Today, he is a thriving 2nd grader who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him. Thank you to Subaru of Pueblo for helping kids like Aiden through our Subaru Loves to Care initiative.
Maggie's Miracle - lisa M
Subaru of Pueblo once again partnered with PAWS for Life Pueblo to celebrate Subaru Loves Pets — an initiative dedicated to helping shelter pets find loving homes and giving second chances to animals who need them most. Through this partnership and Subaru's continued commitment and generosity to our community, stories like Maggie's become possible. Maggie was one of the longest residents at PAWS for Life. Day after day, she watched other dogs leave for their forever homes while she patiently waited for someone to see just how special she was. Despite her sweet nature and loving personality, Maggie continued to be overlooked, and we never truly understood why. During her stay with us, Maggie developed a concerning mass on her leg. Thankfully, after surgery and medical care, the mass was found to be non-cancerous. Maggie bravely went through recovery and physical therapy, graduating with flying colors and proving what a resilient and determined girl she was. Not long after her recovery, a kind man named Rick walked through our doors. Rick had recently experienced the heartbreaking loss of his beloved dog. He came to PAWS for Life with tears as he talked about his beloved pup /but also one goal in mind: to adopt one of our longest-term Pitties and give them the second chance they deserved. Then he met Maggie. Rick looked at Maggie and knew he had to give her a chance. Today, Maggie and Rick are inseparable. They spend their days fishing, going to the lake, exploring together, and simply enjoying life side by side. We receive regular updates and photos of Maggie thriving in her new home, living the life she always deserved. But the most beautiful part of this story is that Maggie didn't just get a second chance — she gave one, too. Rick has shared with us how much Maggie has changed his life, bringing joy, companionship, healing, and purpose back into his world after loss. In fact, during the special check presentation where PAWS for Life received a generous $5,000 donation from Subaru of Pueblo through the Subaru Share the Love event, we met someone from Subaru who shared just how happy Rick is now that Maggie is by his side. After everything they had both been through, it's clear they found exactly what they needed in each other — and together, they helped each other heal. Thanks to Subaru of Pueblo's Subaru Loves Pets initiative, stories like Maggie and Rick's continue to unfold every day. Subaru's compassion, generosity, and dedication to helping homeless pets allow shelters like ours to continue saying yes to animals in need and to the people whose lives are changed by them. A heartfelt thank you to the entire Subaru of Pueblo team for their ongoing partnership and support.
Providing Advocacy for Abused and Neglected Children - Zane G
Court Appointed Special Advocate (CASA) Volunteers advocate for abused and neglected children in the court system. CASA Volunteers play a vital role in ensuring that youth have what they need to thrive and that the courts and our communities understand their needs. Subaru of Pueblo's Share the Love Event has provided critical funding for our program that has brought in more volunteers so our program can serve even more youth that are going through the court system - to be their voice and their advocate as they navigate very complex and often over-burdened systems. One of our former CASA youth shared the following about having a CASA in her life. "9 years ago, at the age of 7, me and my 1 month old brother were removed from my parent's custody due to drug use. We were sent to live with my aunt and uncle. I was scared and did not know what to expect since I never went anywhere without my mom or dad and I didn't really know these relatives. Everything felt so unfamiliar. It was a lot to take in. Then in the following days, I met quite a few case workers but the person who stood out to me was my CASA volunteer. I felt that my CASA genuinely cared about me and my brother and our wellbeing and she cared about our desire to go back home if possible. My CASA took the time to know me and find out about things I liked which helped me build a trusting relationship. I didn't really understand at 7 years old fully what being a volunteer meant but now that I am older, I have a greater appreciation for my CASA because this wasn't her job…she didn't have to visit me and get to know me but rather she chose to show up and do this because she really did care. My CASA helped me realize that even in a hard situation good can come out of it. From what happened and from what I went through, I gained a lifelong friend not only for myself but for my family as well; she's always thinking about us. Because of CASA and their volunteer, I never gave up hope. While I never got the chance to go home to my parents, my uncle and aunt have done an amazing job! They've provided stability, opportunity and love. I have maintained a 4.0 GPA at school, I've been involved in extracurricular activities, I have two bonus brothers and I plan to be a real estate agent when I grow up. I pray that any kids that have gone through what I have don't let their past define them but make them stronger by believing there is still hope for us!" Support from our community partners helps us ensure we can continue our mission to provide a voice to our most vulnerable citizens in need of nurturing, love and protection. We would like to once again thank our friends at Subaru of Pueblo for what they do to help us highlight our important work with children and help us raise funds to continue duty to provide advocacy for children in our community. THANK YOU!!
Arbor day tree donation - Jeremiah S
City of Pueblo Parks and Recreation Department would like to thank everyone for the donation of trees for Arbor Day. These trees will be planted throughout the parks in the City of Pueblo.
Happy Earth Day - Jessica S
On April 22nd 2026, Subaru of Pueblo hosted a Subaru Loves the Earth event in partnership with the Arbor Day Foundation. The event welcomed Subaru of Pueblo customers and members and gave the community an opportunity to take meaningful action for the environment while supporting Subaru's commitment to protecting and conserving natural spaces for future generations. During the event, 100 trees were given away, contributing to Subaru's nationwide effort to distribute and plant over 1.1 million trees through the Subaru Loves the Earth program. Partnering with the Arbor Day Foundation helped maximize the reach and impact of the event locally. Subaru of Pueblo is proud to support Subaru Loves the Earth and the Arbor Day Foundation, taking meaningful steps to leave a legacy of environmental stewardship. We look forward to continuing these efforts and hosting future events that positively impact both the community and the planet.
One Less Worry This Winter. - Bridget M
Many of the children Posada Pueblo serves are being raised by grandparents. For these families, winter can bring added stress—choosing between staying warm and meeting other basic needs. During the Subaru of Pueblo / Operation Warm coat event on January 16, 2026, held at Bethlehem MBC of Pueblo, CO, one moment captured the true impact of this partnership. A grandmother watched as her grandchildren put on their new coats, hats, and gloves, and she quietly teared up. She shared that receiving these items meant one less worry during a hard winter. Through Subaru of Pueblo's partnership with Operation Warm, 132 brand-new winter coats were donated to children and families served by Posada Pueblo. To ensure each child left fully prepared for winter, Posada Pueblo provided a new hat and gloves with every coat, making this a truly collaborative effort focused on warmth, dignity, and care. The event was far more than a coat giveaway. With the help of Subaru of Pueblo staff and dedicated volunteers from Central High School, each child was invited to try on coats and choose the style and color they loved. For many of the children we serve, winter clothing is often handed down from older siblings, and having the opportunity to choose something new—something that felt truly their own—was both empowering and affirming. Having a local retailer like Subaru of Pueblo support our organization was deeply uplifting. It showed our families that the community sees them, values them, and cares about their well-being. This gift represents warmth, relief, and reassurance for the children we serve, and it strengthens Posada Pueblo's ability to support kinship families with dignity and compassion. Posada Pueblo extends its heartfelt gratitude to Subaru of Pueblo, Operation Warm, Bethlehem MBC of Pueblo and the volunteers from Central High School for making this such a meaningful and memorable collaboration. This partnership truly reflects the spirit of Share a Love Promise, and its impact will be felt long after winter ends.
Donation Impact Story - Jessica S
Subaru of Pueblo To my amazing Subaru friends, Thank you! I feel honored to have been chosen to receive your generous donation to enrich and make learning fun in my classroom. Your contribution will make a meaningful difference in our learning environment. Thank you for investing in our future generation-our wonderful students at Bradford. With sincere appreciation, Antamine Liguez 2nd Grade Bradford Elementary Thanks again, Antamine Liguez Bradford Elementary School
Thank you from Make-A-Wish Colorado - Sarah G
Subaru! On behalf of all of us at Make-A-Wish Colorado, a huge huge THANK YOU for your incredible support during the Share the Love campaign! We will keep the thanks and celebration coming as we learn of the campaign results later this spring but for now, please accept this heartfelt note of appreciation for all you've done to bring more hope, joy, strength and healing to kids and families across the state. We are endlessly grateful! A few wish alumni wanted to express their gratitude as well. Halley, Parker, Manolo, Madi and Abbie are all cheering for you! We couldn't grant wishes without you! With gratitude, Sarah and the entire Make-A-Wish Colorado team
A Second Chance for Toby - Lisa M
In October, Subaru of Pueblo once again partnered with PAWS for Life Pueblo to celebrate Subaru Loves Pets, an initiative dedicated to helping shelter pets find their forever homes. Through our collaboration and Subaru’s commitment to community giving, every adoption during the event helped make a life-changing difference for animals in need — just like Toby. Toby’s journey with PAWS for Life began in 2023 after we received a call from the city shelter. Originally adopted from us as a puppy, Toby was later surrendered back at five years old — along with his sister, Ava, who was transferred to another shelter. When reading his intake notes, one line stood out: “What gives Toby comfort? — His sister, Ava.” We couldn’t ignore that, so we reached out to the other shelter to bring Ava to PAWS for Life and reunite the siblings. Their reunion brought Toby comfort, but in time it became clear that the pair needed separate homes to truly thrive. Ava was adopted first, and Toby began the next part of his journey — waiting for the right person to come along and see the sweet, sensitive soul behind his worried eyes. That moment came after several meet-and-greets (and a few long trips from Denver!) when a family knew in their hearts that Toby was meant to be theirs. ❤️ Today, Toby is living the happy, peaceful life he deserves — surrounded by love, patience, and understanding. His new family describes him as gentle, affectionate, and full of heart, and he’s slowly learning what forever truly means. Thanks to Subaru of Pueblo’s Subaru Loves Pets initiative, stories like Toby’s continue to unfold every day. Subaru’s generosity, compassion, and dedication to helping homeless pets make it possible for shelters like ours to say yes when it matters most. A heartfelt thank you to Jessica Staples and the entire Subaru of Pueblo team for their ongoing partnership and support. Every adopted pet goes home with an adorable “Chewbaru” toy to start their new journey — just one more way Subaru of Pueblo shows their love for pets and the people who care for them.
